The 80/20 rule – you’ll hear about this when Twitter experts talk about the best way to use Twitter. Spend 80% of your time promoting others and talking about topics other than yourself, and spend 20% of your time on the things that matter to you. Many Tweeters question the need to do this – some don’t understand it, some just don’t do it.
Why would I spend time helping someone else on Twitter? What am I going to get out of it?
Google serves as a great example to me of “helping others is really helping yourself.” They have introduced so many free productivity tools, and I think that, notwithstanding the firestorm surrounding Google Buzz’s privacy issues, people really appreciate them for it. When they give all this cool stuff away for free, they’re buying something for themselves. When you promote the awesome new blog post of your friend, you are figuratively given a chip that you may be able to cash in later.
Besides that, it’s just good karma!