I recorded this video back in December 2009 in response to some hating I was witnessing on Twitter. I saw people reacting negatively to the presence of businesses on Twitter, and not just the MLM teeth-whitening jerks. As a business, it is true that poor marketing in any form can and should backfire on you – this includes Twitter. If you yap yap yap about your business, never join the community, never help others…. you will meet with adverse results, and you might even have a few people tell you how they feel about your business.
That aside, my point in the video is that there are many small business entrepreneurs out there that live their business – the business is them, and they are their business. This is their life’s passion. So if you’re on Twitter and you’re passionate about the TV show Lost, and someone else is passionate about their startup business, there really is no difference there – it’s just two people rapping about their passions in life. Respect the entrepreneur!