Oct 25, 2012

My Appearance on Mike Stenger’s Social Talk

Have a watch! If the embedded video does not work, click here to proceed to Mike’s website.

Find Mike on Twitter at @mikestenger. Thank you for having me on the show, my friend!

Oct 15, 2012

My Appearance on Food Talk STL on 590 The Fan, KFNS Radio

Thank you David Craig for inviting me to appear on Food Talk STL on 590 The Fan, KFNS Radio in St. Louis, MO. Let me be blunt: I will talk about food anytime, anywhere, for any length of time. So it was an honor to be on the show.



Oct 11, 2012

Damn you StoryCorps for Making Me Cry Again!

Daniel Ross firefighter

It happens every time.

I’m driving my kids to school before heading to work, listening to NPR, and coming back from break, I hear that nice acoustic guitar, and I know what’s coming. “Now it’s time for StoryCorps…” StoryCorps is a nonprofit organization dedicated to recording, sharing and preserving the stories of ordinary Americans. It seems they have a way with a story, because almost every time these 2-minute segments are aired on NPR, they make my cry. Yeah, I’m a tough guy.

A while back they aired a story on a prison inmate named Daniel Ross fighting forest fires in Wyoming. He first talked about how scary it was to confront these huge blazes, but then the story took a different turn. The prisoners-temporarily-turned-firefighters received a very warm thank you from the townspeople, and their well wishes included a meal, and more. Take a listen here.

As the townspeople thanked the firefighters, Daniel said “I was overwhelmed to see it in their eyes and hear it in their voices. It was so moving that I had to get up and go compose myself. That was my proudest moment, hands down.” He found a sense of significance and a feeling of contribution by helping the town. Two of his six human needs were fulfilled right there. I started breaking up a bit.

My older daughter said, “Dad, are you crying?” Funny, because they can’t see my eyes; they’re in the back seat. And I was wearing sunglasses. How did she know? “No, I’m not,” I said.

My kids always want to understand the stories they are hearing, so I tried to explain it. This is such a HUGE life lesson, and I so hope it registers with them. With a cracking voice, I basically told them “What that man felt after helping fight that fire and save that town … that is a feeling he never could have bought.” I reiterated that there was nothing he could ever buy that would make him feel that fulfilled. It made me think of Bob Burg’s The Go-Giver. Giving is so much more powerful than receiving.

Link to the story on NPR’s site:

Oct 4, 2012

KitchenAid Twitter Debacle – Keep This From Happening To You!

The first presidential debate of the 2012 campaign was held in Denver last night. KitchenAid accidentally chimed in with a wee bit of an off-color joke. Naturally, their quip about President Obama’s deceased grandmother was none too well-received.

How can we keep social media interns and junior people from accidentally tweeting from the big important corporate account? Separate devices! One for your personal social media accounts, and another for the corporate accounts from which you’ve been trusted to tweet. Watch the video above, and let me know what you think in the comments below.

Kitchenaid Twitter Mess

A few other items of note: see the jpeg below that Steve Hartman tweeted me – a huge transparent plea by an employee of KitchenAid to the media. I do not have firsthand knowledge of what happened here, but my guess is a lower level employee made the mistake, and Cynthia Soledad is working her butt off to make it better. So hats off to Cynthia for diving in.

Also, it is clear to me that, when your communications snafu reaches CNN’s front page, then you really screwed up!

Here’s another story from AdWeek.

Remember the 25-second rule, people! (yes, I’ve upgraded from the 5-second rule). Review everything about your tweet for 25 seconds before committing it to the public domain.


Sep 21, 2012

My Interview With Travis Sheridan

Link to the interview, in case the embedded video above doesn’t play.

More information on OverFundIt here.

Thanks Travis!

Sep 19, 2012

Texting With Your Mom Can Be Fun

This was about our local football team, who had surrendered a touchdown in the first minute of the first quarter. Funny, we ended up coming back and winning. My mom (texting in white here) just got a new iPhone and doesn’t understand how autocorrect works or doesn’t work. She was trying to type Robert Griffin III’s abbreviated nickname “RGIII.” Hilarity ensues.