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Jun 13, 2012
How to Fall Asleep at NightI’ve always been able to fall asleep at night. After a hard day of work, I’m usually able to let head hit pillow and I’m out. My wife marvels at how quickly this sometimes happens. Also, I have always awoken in the middle of the night, at least once a night, and maybe more. I never sleep straight through. If I ever have, it’s because I went to bed at 3am and got up at 6am! Waking up in the middle of the night like this used to not bother me; I’d just fall back asleep. I used to laugh at coworkers that would complain of a rough night of sleep. Well, I wouldn’t laugh to their face. I just never had any sleeping problems at all. As I’ve grown older, I’ve found it more difficult to get back to sleep. When I lay down at the end of the day, I can still fall asleep no problem, and then I have 4-5 hours of incredibly deep, restful sleep. But when I wake up at 1-3am, my mind is racing and I can’t stop thinking about the next day, or the previous day. Recently, I started using a new trick, and for me, it’s actually working! I don’t count sheep. I just count. This is just one man’s solution, but I felt compelled to share it with you. Watch the video and let me know what you think in the comments below. |
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May 28, 2012
Google Plus – Discussing on Fox 2 TVGoogle+ is a point of contention among social media nerds (like me). “It’s a ghost town.” “It is NOT a ghost town – if you spent some time using it, you’d figure that out.” “There’s no one there.” “There are 100,000,000 active monthly users.” “I can’t get any engagement there.” “I have deeper, more meaningful discussions on G+.” In the 3 or so minutes I had, I tried to paint an accurate picture of the current state of Google Plus. What do you think? BTW, here’s a great Google+ thread (WITH interaction) on my Fox 2 appearance, started by one of G+’s biggest champions, Dano Hart. Here’s a link to the video on Fox 2′s website, in case the video embedded above doesn’t play. |
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May 22, 2012
We Used ToWe used to sacrifice humans to appease the gods. Why don’t we do these things anymore? Why not? What are we doing today to marginalize our fellow human being? |
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May 22, 2012
KTCO – My Appearance with Chris Brogan and Joe SorgeThanks to Chris Brogan and Joe Sorge for inviting me on the show. This was my third appearance on KTCO, and it was unlike the first two. This one seemed a bit more unstructured, or as I told Bob Burg on Twitter, “happily discombobulated.” They emailed me a show outline beforehand, and we didn’t stick to it at all! For me, that made it a blast. Thanks again guys. Link to the show, in case the embedded video above does not work for you. |
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May 16, 2012
If You Work in Social Media, What Should You Be Called?I prefer “new media strategist” or “social media strategist.” Those both sound reasonable, and that’s what I’ve been telling people lately. What are the best and worst social media job titles? Are there any reasonable choices down in the list below? (I believe there are a few good ones). Which ridiculous ones am I missing? Please let me know in the comments section below. I’ll add good (and bad) ones to the list. (Note: the Twitter handles you see next to some of the names are not necessarily the job title that person holds. I’m just giving credit to the individuals that offered me that particular name idea) Social media strategist (I got the idea for this post from this article, which also seems to be located here.) Hmmmmmm, maybe I should have just used this website to come up with ideas – The Social Media Job Title Generator |
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May 11, 2012
Do You Need Marketing or Social Media Advice? One Hour With Me Could HelpWould you like to pick my brain for an hour? There is a magic Paypal button below that can make this happen! Maybe you’re just starting your business or nonprofit. Or maybe you’re already operating but just need a little push in the right direction. You can’t afford a huge branding strategy or a team of social media people… you’re bootstrapping, so you can’t afford much, period. My role at Falk Harrison most often involves large engagements – big strategy, several meetings a month, and a total of 10-40 hours a month per client of intense work. I enjoy a big challenge, and plotting strategy for large multi-national corporations is certainly that. Truth be told, though, I really do love working with small organizations too. Unfortunately, our cost structure at Falk Harrison does not allow for one-hour engagements. Judging by the number of requests I get for brainstorming coffees, lunches, after-work drinks and pick-your-brain meetings in general, I can tell there’s a huge need out there. I wanted to find a way to help everyone, while still feeding the family and being true to myself as a professional with a unique skillset. For $125, you get an hour of great advice on the phone or via Skype (preferred). In the right circumstances, for St. Louis-based people, I can get together in person for a coffee. No matter how we meet, I can drop a great deal of knowledge on you in a hour’s time. I’m generally regarded as one of the top new media strategists in St. Louis, and my background as a CPA and CFO lends some real-world realistic thinking to the advice I give. There are three steps in this process: Only $125
I look forward to helping you out.
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I'm @RizzoTees, the T-shirt seller dude. I love you more than bacon. Vice President of Social Media at 







