Simon Sinek: If You Don’t Understand People, You Don’t Understand Business

My God, how true is this? I actually hesitated to post this video, wanting to keep the genius of Sinek to myself. His messages are:

1. If you don’t understand people, you don’t understand business.

2. It’s not how, or what, but why that drives us. Therefore, companies need to discover what is remarkable about their organization and tailor their messaging around that.

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  • http://twitter.com/jamidix Jami Dix

    Have you read his book?  It’s really good.

    • http://twitter.com/RizzoTees Chris Reimer

      I own it. Have not read it. I need to read more!

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