Tag Archives: dealing with detractors


Jul 11, 2012

Did Miracle Whip Respond Appropriately?

Miracle Whip tweet

For a brand like Miracle Whip, and a company like Kraft Foods, just what IS the proper response to such foul, hateful tweets?

A.) Say nothing at all. This seems to be the choice most corporations would make in this case. Very few people saw the guy’s tweet. There is no point in responding.
B.) Invite the hater to contact a toll-free number to resolve the problem. Funny, I see companies doing that too, and in this case that would be a completely wasted, out-of-touch tweet. This tweeter does not have a solvable problem with Miracle Whip or Kraft.
C.) Say something back that’s sort of snarky, which in this case is what Miracle Whip or the agency tweeting for them did.

I’m kind of liking “C” here. I have no problem with their response, and actually think it positively inures to their brand’s bottom line. What do you guys think? Let me know in the comments below.

Link to the original tweet here