Tag Archives: End Malaria

Sep 7, 2011

Make Social Media Personal, Not Spammy And Icky

May I point out that I love Scotts Turf Builder lawn products? May I also point out that, when you’re doing your all-important “listening” on social media, be sure to get the banana out of your ear. This tweet exchange between Mitch Joel, Scott Stratten, Amber Brooks and Scotts Lawn Care’s social media team is just so wrong.

Scott Stratten Unmarketing

Amber is referring to Scott Stratten in her tweet but fails to use an apostrophe when she types “Scotts step by step process.” Scotts Turf Builder feels a discussion about lawn care is taking place and jumps in with a toll-free number.

Do better next time!

P.S. Mitch and Scott were tweeting about something rather serious. Please consider buying the book “End Malaria,” where $20 of the $20 purchase price ($25 for paperback) goes to buying malaria nets that save lives.

I never ask for your help. But, today, I need your help. WIll you help?... http://t.co/4wV1K9t
Mitch Joel


Rather awesome postscript – the tweet below came through from Scotts the day after. A worthy response by Scotts – well done

@ @ Consider the banana removed! BTW Have you seen a missing bot? Some1 left our gate open. Apologies all around
Scotts Turf Builder