Tag Archives: entrepreneurship
Mar 4, 2010
Link Roundup on Rizzo Tees – What I’m Reading 3/4/10
Playing the part of Internet DJ, here’s a sampling of what I’ve been reading the past few days.
1.) Tim Ferriss and the 4-Hour Work Week – I have not read this book, and had no plans to. There is no shortcut to success, and the whole premise of his book sounded flawed to me. However, I am reconsidering the book, and may even buy the new updated version of it, after reading this post on the 9 habits to stop now. Included on the list is something I’ve been giving great consideration – somehow getting a better handle on email. I need to turn it back into a productivity tool instead of a business ball and chain. Why did voicemail never turned into the time suck that email has?
2.) Mark Hayward is a new blogger I’ve stumbled upon. His recent post, “It’s OK to BE Different” is just what the young, nascent entrepreneur needs to hear. The psychology of the entrepreneur is one of risk-taking, but not all entrepreneurs are balls-out crazy. Therefore, it sometimes helps to have people rooting for you. And those people would hopefully be friends and loved ones. When they are the ones telling you that you are crazy, it’s good to have a.) thick skin, and b.) a solid, bullet-resistant business plan.
3.) Jason at A Smart Bear talks about “sunk costs” and explains that throwing good money after bad is quite obviously a terrible idea. And yet, businesses do it all the time. This is a must-read post for not only entrepreneurs, but anyone in a decision-making position in business. Kudos to A Smart Bear on this post – it rocks.
4.) Philip at UrbanBacon interviews one of my favorite people on earth, Arlene Maminta Browne of Robust Wine Bar. I have had some rough (read: awesome) nights at Robust, and I especially appreciate their embrace of Social Media. Plus, it’s hard to forget that I met Gary Vaynerchuk there and got to drink wine with him. If you can feel a certain enthusiasm coming from Arlene in this interview, that’s no mistake – she and Stanley love what they do. Restaurants, take note – Social Media can help your business!
Mar 1, 2010
The Stubbornness To Keep Showing Up
I hope I never run out of creative fuel, because Rizzo Tees would be screwed! Sometimes, tee ideas flow through me like a ghost, or blow me over like a hurricane … so I can relate to what author Elizabeth Gilbert is saying in this TED Talk. And she’s very funny! (I listen more when humor is involved.)
Rizzo Tees has been in operation since October 2008, and I have seen countless other tee companies go either dormant or out of business. If you have the stubbornness to keep showing up, that’s really half the battle. As we speak, we’re in the doldrums of winter. Rizzo World HQ (my basement) is freezing. Sales are slow. Now is the time to dig deep and keep on showing up!
Feb 24, 2010
If You Want Someone's Business, Don't Place Unnecessary Demands On Them
Are salesmen the scum of the Earth, or the harbingers of helpfulness and productivity? Or somewhere in between? As with everything in life, it depends. Second question – what’s the best sales approach? Ahhhh, it depends. Third question – how should you deal with a persistent salesman? Saaaaaaaaay it….. …. it depends.
I’m sitting at my desk, and I receive a call from a very huge, super well-known bank that shall remain nameless (they’re huge, you probably bank there). The caller is an older sounding woman with a southern drawl. She asks me if I’d like to meet with an officer from the bank so that they could explain their products and services to me. At my day job, we have several banking relationships, and we’re always looking to make more banking friends. We do not have any money at this bank, but for various reasons I won’t go into, it might not be a bad idea to get some money on deposit there. This is a sales call that I didn’t mind taking!
I asked her if it would be her that was coming out. She made it clear that she just makes these phone calls, and that the local officer in charge is Joey Joe Joe (I changed the name to keep it all anonymous here).
So I asked if it was Joey Joe Joe that was going to be coming out. She said no, probably not, but she couldn’t be sure – it would probably someone that works for JJJ. I know that it is probably impossible to be personal when you’re a gigantic massive bank, but this is failure number 1. I like getting to know human beings – I’m relationship-driven. For me, I would have liked to know who I’d be dealing with. Yes, I’d find out the day they arrive, but I felt like a number. I got the idea that I wouldn’t be forging a real relationship with a local banker. But I’m being a big baby about this; I digress.
She then says, “To make sure we send out the right person, I need to ask you some questions.” At this point, I always get really paranoid and think to myself, “How do I know she’s really from So-And-So Bank?” She doublechecks my name, business address, all that. And then she asks for our annual sales. I’m secretive about stuff like this when I want to be or need to be, so I said, “We can discuss that stuff in person when you guys come out here.”
She sternly says “I am going to need to get this information from you if you wish for the call to continue.” It is at this point that my eyes cartoonishly popped out of their sockets like horns (think Looney Tunes). Buh-duh-buh-duh- WHAAAAAAAAA? You called me! You are trying to earn my business.
I said back to her, word for word, “I’d really like to talk about this with a live human being, in person.” I’m sure I sounded like a real jerk, but it was an honest sentiment. An online bank like Ally.com is not relationship-driven, but my business banking relationships still are.
She persisted, and eventually she was able to get me to reveal a range of numbers that our sales fall within.
This blog post would be useless in the hands of the CEO of this big superbank that I’m going to be meeting with in a few weeks, but if you’re a just-starting-out, tiny, small, or even medium-sized business, this is advice for you: the number one word in customer service is listen. DO NOT FORGET THAT! You will see me blogging about this constantly – I will rap you about the head with it until everyone understands! You have to listen to your customers, pick up on their cues, make them feel comfortable, and provide them the information they need (not the info you want to shove down their throat).
Feb 23, 2010
Businesses on Twitter – You Have One Extra Rule To Live By
Can anyone guess what that rule is? Drumroll please……….. . . . . ……….. you cannot randomly click on links sent to you in Direct Messages! I will explain why below. I am certain I could flesh this point out in greater detail, turning it into a full-blown how-to for businesses on Twitter. But for now, allow me to point out something very important to you.
If you are a business on Twitter, you actually have several extra rules that you must live by. You probably shouldn’t curse too much, call people names, fight with anyone, engage in even light racism, solicit sexual partners, fence stolen goods, or talk about how your farts smell.
And if you’ve hired a Social Media agency to handle your Tweets, you have to make sure they understand this, as well. Anything an agency is doing for you… they are doing it in your name. This should be second nature to them.
The pic below should illustrate how potentially jarring one small errant click can be. I received the following Twitter DM from a CPA firm. I blurred out their particulars just because it felt like the right thing to do. If I were to click on the link they sent me, it would commandeer my Twitter account and send a bunch of these links to a bunch of my followers. So someone handling the CPA firm’s Twitter account clicked on a similar link that they had received in a DM. It’s a standard Twitter phishing attack.
Ultimately, does this reflect really poorly on the CPA firm? That’s debatable – if you’re new to Twitter and aren’t aware of these phishing attacks, you might receive this message and say, “WTF is with this CPA firm?” You might even unfollow them. But then I thought, the text of this attack is so outrageous, I think most people on Twitter “get it,” and therefore would not hold it against the sender. My guess is that this conservative CPA firm wishes that this had never happened!
Why, then, do these phishing attacks continue to work? Why have I received this exact DM over 50 times in the last two days? It’s because people keep clicking them! Note that all you have to do is click – with many of these phishing attacks, you do not have to provide them your password – click, and they just steal it from you. Clever, isn’t it?
You wouldn’t think that one click could get you in this much trouble. But if you’re a conservative CPA firm, or an office supply company, or even a funny t-shirt website , you cannot afford to besmirch your good name by falling victim to a phishing attack. (Full disclosure: months ago, I clicked on one of these. It sucked!)
I suppose this advice is applicable to all of the Twitterzens on Twitter, but it carries special importance for businesses with brands to protect – stick to business, and stop clicking on random links in DMs!
——— POSTSCRIPT ———
As I was completing this blogpost, I received the apology you see below. It came 90 minutes after I received the first offending DM. Out of the 50+ sex-related DMs I have received in the past two days, this is the only apology so far. I don’t need an apology, but these people obviously care about their business, and I applaud them for that.