Tag Archives: Falk Harrison

May 1, 2012

What’s Going On With Rizzo Tees? An Update

I started Rizzo Tees back in 2007 with the entrepreneurial dream of growing it out of control. I wanted to build a big, strong, healthy business, and of course I wanted to leave my CPA/Accounting life behind. While Rizzo Tees remains small today, I was able to escape the accounting world over two years ago. I’ve mentioned this several times (here and here), but I can say it once more: you have no idea what this career change has truly meant to me.

What of Rizzo Tees now? I’ve had a few people tell me they’ve noticed a change in my content output over the last year. They say I’ve moved away from t-shirt promotion and more towards discussion of new media strategy. I believe they are right. I’d say my job at Falk Harrison has a great deal to do with that. Finally, a job that I can enjoy!

Rizzo Tees remains in business, tees are still in stock and people are still buying them (especially the bacon ones). But my interests have changed in important ways. Listen to the podcast below to hear more about the direction I’m headed.

Click here for the 5-minute podcast.

I’d love to hear from you in the comments below.

Jan 19, 2012

RFT 2012 Point+Clique Web Awards Finalists

The Riverfront Times has released their 2012 Point+Clique Web Awards finalists. I am humbled to have been nominated in the category of “Best Use of Twitter to Promote a Personal Brand.”

I am also chuffed that our Save Pratzel’s campaign was nominated for “Best Use of Social Media for a Civic Campaign.” Falk Harrison won a BMA-TAM award for this work, and we’d be thrilled to be honored again.

Congratulations to all the finalists. We are up against some stiff competition. I am hoping and praying that the winners receive supercool circuit board sculptures like last year!

RFT 2011 Point + Clique Web Awards

Jan 19, 2012

Two Anniversaries of Note

Several things of note:

1. Sorry for all the background noise. It was loud in City Coffee, and since I was a little self-conscious about doing a video, I didn’t speak loud enough.

2. Sorry for the up close shot. I suppose my forehead IS that big.

I am celebrating two anniversaries today – one traditional, and one less so. I started at Falk Harrison one year ago today. Thank you for keeping me on board for an entire year! I am so happy to be here and hope to get even more done in year two.

And thank you to David Siteman Garland, otherwise known as The Rise To The Top. Two years ago today, I met David for coffee, and he said something to me that changed the direction of my career. We were talking about social media, thought leadership, his career, etc., and I expressed a hesitance to offer my advice and expertise on the subject of social media. I was still a CPA at the time, living in secret at my old CFO job. I told him that I didn’t feel qualified to offer advice, because I had not accomplished anything yet – had not “hit the big time” or whatever. Because of that, I wondered why anyone would listen to me. David said, “Chris, who cares? You know your business, you know about social, so there’s no time like the present. Start sharing now. People will want to hear from you.”

From that moment on, I thought of myself in a different way. He convinced me that there was no perfect point in the future, with “X” amount of success achieved, to begin blogging and giving speeches and offering advice. Since then I’ve done almost 200 blog posts and have not looked back.

David, thank you for the advice. And Falk Harrison, thank you for the job.

P.S. The video below was shot exactly one year ago. I looked a bit different back then!

Dec 28, 2011

New Falk Harrison Blog Post: The 5 Unforgettables of Our New Social World

Just a quick note here to direct you over to my employer’s blog… I’ve written a post there called “The 5 Unforgettables of Our New Social World.”

The reason for the post: I am constantly asked about my social media following: how it got so big, how I keep up with it, how I come up with things to post about, etc. These are what I call the “what” and “how” questions, and they often lead me to believe that the questioner has not considered the “why” question first. Why do we do what we do, and how can I get you to care? That is a fundamental question that every company must answer.

So instead of instructing you on how often to post, what tools to use, where to post or what to post about (the “what” and “how” questions), I took a step back and considered some key principles to live by. These core principles are what I’m now calling “The 5 Unforgettables.” I believe that understanding these principles and taking them to heart will equip you to answer some of those “what” and “how” questions for yourself.

Let me know what you think.

Dec 3, 2011

Discussing Social Media for the Holiday Shopping Season – KSDK News with Kelly Jackson

Here’s video from my 12.3.11 appearance on KSDK Newschannel 5. Kelly Jackson is awesome – she really set my mind at ease. I hope to be asked back.

Link to the story on KSDK here

(Very sorry this video starts playing automatically. I can’t seem to stop it from doing that)

Nov 18, 2011

Chase Ink Commercial I Did for Falk Harrison at the 2011 Inc 500 Conference