Tag Archives: social media


Jan 27, 2012

Why Twitter Is Awesome

It’s your 21st century education.





Jan 19, 2012

Two Anniversaries of Note

Several things of note:

1. Sorry for all the background noise. It was loud in City Coffee, and since I was a little self-conscious about doing a video, I didn’t speak loud enough.

2. Sorry for the up close shot. I suppose my forehead IS that big.

I am celebrating two anniversaries today – one traditional, and one less so. I started at Falk Harrison one year ago today. Thank you for keeping me on board for an entire year! I am so happy to be here and hope to get even more done in year two.

And thank you to David Siteman Garland, otherwise known as The Rise To The Top. Two years ago today, I met David for coffee, and he said something to me that changed the direction of my career. We were talking about social media, thought leadership, his career, etc., and I expressed a hesitance to offer my advice and expertise on the subject of social media. I was still a CPA at the time, living in secret at my old CFO job. I told him that I didn’t feel qualified to offer advice, because I had not accomplished anything yet – had not “hit the big time” or whatever. Because of that, I wondered why anyone would listen to me. David said, “Chris, who cares? You know your business, you know about social, so there’s no time like the present. Start sharing now. People will want to hear from you.”

From that moment on, I thought of myself in a different way. He convinced me that there was no perfect point in the future, with “X” amount of success achieved, to begin blogging and giving speeches and offering advice. Since then I’ve done almost 200 blog posts and have not looked back.

David, thank you for the advice. And Falk Harrison, thank you for the job.

P.S. The video below was shot exactly one year ago. I looked a bit different back then!





Jan 4, 2012

How Not To Use Social Media To Promote Your Brand

It sucks that I am still able to write a blog post like this in 2012! Here’s some recent social media engagement from Vinos Finos Cafe in Raleigh, NC:

Vinos Finos Cafe

 

After @Nick314 brought this to my attention, we tweeted back and forth a bit about it, including a few others in our conversation. Scott Stratten (@Unmarketing) called it a train wreck and a perfect example of how not to tweet. After this discussion, in which Vinos Finos Cafe was included, and in which we were kind but direct as to how we felt about their inappropriate social media effort, I received this tweet from Vinos:

Vinos Finos Cafe

And you can see I responded. Will it ever end?

 





Dec 14, 2011

It Would Be Difficult To Make This Much Worse

No offense to this fine man, but what in the world am I looking at here?

Poor Twitter usage





Dec 3, 2011

Discussing Social Media for the Holiday Shopping Season – KSDK News with Kelly Jackson

Here’s video from my 12.3.11 appearance on KSDK Newschannel 5. Kelly Jackson is awesome – she really set my mind at ease. I hope to be asked back.

Link to the story on KSDK here

(Very sorry this video starts playing automatically. I can’t seem to stop it from doing that)





Nov 11, 2011

New Falk Harrison Video – Companies Transitioning Money and Effort To Social Media

My employer Falk Harrison and I made this video that discusses the challenges companies face in transitioning time and effort to social media. Matt Bell did a very nice job with the cinematography. It’s amazing what a video starts to look like when you put the Flip Cam down.