It all started with a HARO request. I’d heard of David Meerman Scott, having read his book The New Rules of Marketing and PR (Amazon affiliate link). So I was quite excited to see him asking for sources on marketing in “real-time.” I’ve been doing my best to do just that since Rizzo Tees went live in October 2008.

I responded to the request, did a phone interview with David, and the rest is history. Rizzo Tees has a page in David’s new book Real-Time Marketing and PR! (Amazon affiliate link)

Big thanks to David for including me in his latest masterpiece. Make sure you read this book – you’ll take a ton away from it. I sure did.

Last year I read David Meerman Scott’s best-seller “The New Rules of Marketing and PR,” and I’ve recently purchased the second edition and plan on giving the book a second reading in the next few weeks.  The reason?  As I continue to operate the small business learning laboratory known as Rizzo Tees, I am finding more and more that Scott’s advice is dead-on. I’m not even executing on all of this advice yet, so a pox on me.

However, this blog was borne of his advice. In the video below, you’ll hear him talk of a dentist that started a blog and wrote an eBook, and she was able to generate a ton of online attention for herself…. and all for free.  No Yellow Page Ads anymore – it’s you, all you, writing your thoughts, spreading your word for free online, getting others to spread the word for you.  It’s losing control of your marketing, as Scott calls it.  It’s bloody brilliant.