Tag Archives: The Rise To The Top


Dec 26, 2012

What I’m Going to Figure Out in 2013 – The Continuum

It all started with David Siteman Garland’s recent interview of Seth Godin. About eight minutes in, David asks Seth about his blog and why he turned comments off. In a world of social media best practices, not accepting comments on your blog is practically a cardinal sin. Seth gives a very convincing reason why he turned them off, and why it has worked so well for him over the years (hit play below to hear the reason).

I was then interested in getting a steak. I saw an ad for the 1904 Steakhouse at River City Casino, which is actually closer to my house than I had ever imagined. I looked up their Yelp reviews and it was pretty mixed, and mixed in that mix were some reviews with biting, negative language. In fact, I wonder if Yelp encourages such prose, as you can rate individual reviews as “funny” or “cool.” The inner food critic is unleashed in all of us.

Well, I thought to myself, “This is a casino steakhouse; why are you surprised it might not be good?” So to reestablish a baseline of what a set of generally positive reviews might sound like, I went to Robust Wine Bar’s Yelp page. (full disclosure: yes, I’m a huge fan of Robust. You probably knew that already. I don’t own a part of Robust, nor do I work for them. I just love them). Their average score was indeed higher than the casino steakhouse, and yet there were still some negative reviews. This should not have been surprising to me, as it is impossible to please everyone. I know this – the people at Robust want to please everyone. They really do care. Those negative reviews may have been deserved – it’s entire plausible that great restaurants have off nights, or that particular servers have off nights. But those reviews bother Robust. Reading them makes it a lousy day for the owners. I hope they don’t mind me saying, but this should not be surprising to you: WE’RE HUMAN.

Which led me to consider a continuum of engagement. On the one extreme, you have Seth Godin, who rarely engages. Watch the entire interview with David – he really doesn’t use Twitter, doesn’t allow comments on his blog, and generally turns down all coffee/lunch/pick-your-brain invites. On the other side are heavy engagers that lay everything out on the line every day, engage directly with those that choose to disagree with them, and generally expose themselves for consumption by the general public (not that kind of expose, get your head out of the gutter.)

Where do I fall on this continuum? Where should I fall? Where should my clients fall? As I reveal in this podcast, when I “get into it” with someone online or off, it ends up pretty much ruining my day. Confrontation is not fun for me. And yet, I do allow comments on my blog, I do public speaking when time allows, I do debate when the topic is dear to me, I do go to networking events and have coffee with people. I do leave myself exposed to criticism (not in some heroic way – just sayin). Maybe I should be more like Seth. Maybe I would be less afraid to take chances, and more apt to get the important stuff done.

In 2013, I want to better understand this continuum and where I should be falling on it. Should I gravitate more towards the Seth-like cocoon?

What do you think? Please leave a comment below.

 





Jan 19, 2012

Two Anniversaries of Note

Several things of note:

1. Sorry for all the background noise. It was loud in City Coffee, and since I was a little self-conscious about doing a video, I didn’t speak loud enough.

2. Sorry for the up close shot. I suppose my forehead IS that big.

I am celebrating two anniversaries today – one traditional, and one less so. I started at Falk Harrison one year ago today. Thank you for keeping me on board for an entire year! I am so happy to be here and hope to get even more done in year two.

And thank you to David Siteman Garland, otherwise known as The Rise To The Top. Two years ago today, I met David for coffee, and he said something to me that changed the direction of my career. We were talking about social media, thought leadership, his career, etc., and I expressed a hesitance to offer my advice and expertise on the subject of social media. I was still a CPA at the time, living in secret at my old CFO job. I told him that I didn’t feel qualified to offer advice, because I had not accomplished anything yet – had not “hit the big time” or whatever. Because of that, I wondered why anyone would listen to me. David said, “Chris, who cares? You know your business, you know about social, so there’s no time like the present. Start sharing now. People will want to hear from you.”

From that moment on, I thought of myself in a different way. He convinced me that there was no perfect point in the future, with “X” amount of success achieved, to begin blogging and giving speeches and offering advice. Since then I’ve done almost 200 blog posts and have not looked back.

David, thank you for the advice. And Falk Harrison, thank you for the job.

P.S. The video below was shot exactly one year ago. I looked a bit different back then!





Feb 8, 2011

Interviews, Videos, And Appearances

Here’s a compendium of recent interviews, videos, and appearances I’ve done. Thanks to everyone that requested these interviews. I greatly enjoyed speaking with each of you.

1. Torrey McGraw interviewed me for his new entrepreneur website Grind and Thrive. As he readily admitted to me, yes his head was a bit off-center in the video. It doesn’t matter! We still had a great conversation, and we’ll probably have to do a part two.

2. Owen McGab Enaohwo of Hire Your Virtual Assistant interviewed me a few months ago. He asked some very specific questions about how I was able to build a personal brand and a t-shirt business while working a full-time job. And I reveal something in this interview that I’ve never publicly revealed before. (The audio on this one sounds like I’m in a cave (or in a Peter Frampton song), and the sound track doesn’t match the movement of my mouth. Nevertheless, it’s still a good interview!)




3. Russ Henneberry of Tiny Business Mighty Profits did a podcast interview with me. We discussed business use of social media, and why the numbers sometimes don’t matter.

4. As part of our #SavePratzels campaign, I appeared on the Mason and Remy show on 93.7 The Bull. As I’ve been saying, all we need now is a buyer!

5. Jon Falk and I discuss me joining Falk Harrison. We talk about how it happened, what each of us were thinking in the year leading up to my hiring, and what we plan on doing for our clients.

6. This is from a few months back, but I had a blast being on David Siteman Garland’s show The Rise To The Top.

7. Back in December, I did a tiny little podcast about how my body is changing (hint: it’s my iPhone’s fault)

8. As part of Webster University’s Walker Speaker Series, I participated in a social media panel discussion. Thanks to Patrick Powers for inviting me to speak, Charla Lord for facilitating my appearance, and to Dean Akande for deftly handling the emcee duties.

Please contact me at rizzotees [ at ] gmail [ dot ] com if you’d like to interview me, too.





Jan 3, 2011

Rizzo Tees Talking Social Media At RISE Lunch with David Siteman Garland and Erin Steinbrugge – the @Steinburglar

I recently participated in a social media panel discussion at David Siteman Garland’s RISE Lunch. I have enjoyed every RISE lunch I’ve attended. I meet someone special every time. I’ve made business deals at some of them. And Brad Beracha’s Araka Restaurant is just a wonderful place to dine.

Thanks to Erin Steinbrugge for participating with me, and thanks to David for inviting me to share my thoughts.

No embedability here, so click below to proceed to the video:

http://blog.therisetothetop.com/2010/12/thoughts-on-social-media-for-entrepreneurs-in-2011/

Let me know if you’d like me to speak at your speaking thingy – contact me at rizzotees [ at ] gmail [ dawt ] com.





Dec 23, 2010

David Siteman Garland on Gary Vaynerchuk’s Sirius XM Radio Show

The Rise To The Top on GaryVee

David Siteman Garland, numero uno at The Rise To The Top, was on Gary Vaynerchuk’s Sirius radio show tonight. It was the first time I had listened to Gary’s show. It’s a pretty good show – a fun listen for sure. Gary seems to forget the “Siteman” part when he plugs David. Gary, do not diss on the Siteman! David’s long-tail keyword name is ruined if you don’t say Siteman.

For some reason, I just enjoyed hearing Gary plug David’s website. Hear the last 30 seconds of David’s appearance here:

>>> http://rizzotees.posterous.com/therisetothetop-on-garyvees-show <<<

Quotable Gary: “TheRiseToTheTop.com, baby…” Congrats to David for being on Gary’s show!





Nov 8, 2010

My Interview On The Rise To The Top

Recently I did a Skype video interview with my good friend David Siteman Garland, which he posted on his website, The Rise To The Top. I was honored to be featured on his site, and judging by the amount of retweets and Facebook shares, it’s been one of his most popular interviews ever. Quite humbling, I have to say.

I’d like to keep the momentum going. For those of you on Facebook and Twitter, I invite you to go tweet out the interview

—-> HERE <—-

… or just watch it below if you’re lazy lol. Thanks to everyone for your support!