Need I point out that the tweet you see below is not only a social media worst practice, but a really reprehensible way to conduct new biz lead generation?

This tweet is not being taken out of context. It does not matter which storm DotJenna was referencing. Take your pick: Joplin, MO (over 120 dead), Oklahoma City (9 dead), Dallas TX (one possible death so far), and so on. Reports have over 1,500 people missing. We could give this tweeter the benefit of the doubt and say that “capitalize” was a poor choice of words. But what do you think? Let me know in the comments below.

I can really appreciate this cat’s take on the situation:

.@dotjenna @mcoston I'm just a cat but I don't think anyone should capitalize on anything where people died. Get out there & help, assholes.

May 25, 2011 7:04 am via Twitter for iPhoneReplyRetweetFavorite

@thedailyrobert

Robert Jamal Tomko

Thanks to Michael Tomko for pointing the tweet out to me.

POSTSCRIPT: @MikeZiegler gives a thorough summary of the online “discussion” that occurred after I published this post. Have a read here.