Tag Archives: twitter mistake
Oct 4, 2012
KitchenAid Twitter Debacle – Keep This From Happening To You!
The first presidential debate of the 2012 campaign was held in Denver last night. KitchenAid accidentally chimed in with a wee bit of an off-color joke. Naturally, their quip about President Obama’s deceased grandmother was none too well-received.
How can we keep social media interns and junior people from accidentally tweeting from the big important corporate account? Separate devices! One for your personal social media accounts, and another for the corporate accounts from which you’ve been trusted to tweet. Watch the video above, and let me know what you think in the comments below.
A few other items of note: see the jpeg below that Steve Hartman tweeted me – a huge transparent plea by an employee of KitchenAid to the media. I do not have firsthand knowledge of what happened here, but my guess is a lower level employee made the mistake, and Cynthia Soledad is working her butt off to make it better. So hats off to Cynthia for diving in.
Also, it is clear to me that, when your communications snafu reaches CNN’s front page, then you really screwed up!
Here’s another story from AdWeek.
Remember the 25-second rule, people! (yes, I’ve upgraded from the 5-second rule). Review everything about your tweet for 25 seconds before committing it to the public domain.