Tag Archives: Unmarketing

Apr 25, 2012

I Only Want Positive Comments on my Blog

Rush Fitness Complex Facebook Fail

The grisly details (before they delete the post). Thanks to Scott Stratten for bringing this to our attention.

Jan 4, 2012

How Not To Use Social Media To Promote Your Brand

It sucks that I am still able to write a blog post like this in 2012! Here’s some recent social media engagement from Vinos Finos Cafe in Raleigh, NC:

Vinos Finos Cafe


After @Nick314 brought this to my attention, we tweeted back and forth a bit about it, including a few others in our conversation. Scott Stratten (@Unmarketing) called it a train wreck and a perfect example of how not to tweet. After this discussion, in which Vinos Finos Cafe was included, and in which we were kind but direct as to how we felt about their inappropriate social media effort, I received this tweet from Vinos:

Vinos Finos Cafe

And you can see I responded. Will it ever end?


Dec 29, 2011

Scott Stratten on Business Resolutions

A great video for the end of 2011 and the start of 2012….. and a helluva nice tee! Thank you much Scott for sporting “I hate pants

Learn more about Scott and his Canadian empire at Unmarketing.com.

Thank you @jorge2cr for bringing this video to my attention!

Sep 7, 2011

Make Social Media Personal, Not Spammy And Icky

May I point out that I love Scotts Turf Builder lawn products? May I also point out that, when you’re doing your all-important “listening” on social media, be sure to get the banana out of your ear. This tweet exchange between Mitch Joel, Scott Stratten, Amber Brooks and Scotts Lawn Care’s social media team is just so wrong.

Scott Stratten Unmarketing

Amber is referring to Scott Stratten in her tweet but fails to use an apostrophe when she types “Scotts step by step process.” Scotts Turf Builder feels a discussion about lawn care is taking place and jumps in with a toll-free number.

Do better next time!

P.S. Mitch and Scott were tweeting about something rather serious. Please consider buying the book “End Malaria,” where $20 of the $20 purchase price ($25 for paperback) goes to buying malaria nets that save lives.

I never ask for your help. But, today, I need your help. WIll you help?... http://t.co/4wV1K9t
Mitch Joel


Rather awesome postscript – the tweet below came through from Scotts the day after. A worthy response by Scotts – well done

@ @ Consider the banana removed! BTW Have you seen a missing bot? Some1 left our gate open. Apologies all around
Scotts Turf Builder