What is Wrong With This Picture?

Martha Stewart

This is an email I received from Martha Stewart’s company. If you can’t read it, you can click the picture to make it larger.

1. The email’s subject line portends serious problems ahead. Interruption of online access!

2. BUT…. we have some exciting news to share! Huh?

3. Martha Stewart is now posting for stock photography shots.

4. Oh, and by the way, Mother’s Day is coming up, but we’re taking all of our sites down for maintenance during this most crucial time of year, so don’t try to access your info on the sites. We know Mother’s Day is important and that we can be a huge resource to you as you prepare your brunch or set your table, but the sites must come down anyway. We’ll put them back up right after Mother’s Day. Sorry, that’s just how the IT maintenance schedule ball bounces.

The elements of this email all seemed just a bit incongruent, so I thought I’d share. I respect Martha Stewart and her business empire. This email just read very strangely, and the business decision to take the sites down over Mother’s Day seems like a mistake. Do you agree?


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  • http://twitter.com/fry_jason Jason Fry

    Yes, I agree, but also Martha only types in gibberish. Her fingers aren’t on Home Row, they’re just randomly place.


    From: Martha Stewart

    To: Staff

    Re: /lkn/lknf/asd/ldgn/z/sl…

    • http://www.rizzotees.com/ Chris @ Rizzo Tees

      Ha! Busted…

  • Shelia

    Totally agree and don’t understand why some brands just don’t get it.  I cannot imagine having her audience base/traffic and not being more in tune with reality.  People will still follow her — not shop with her on Mother’s Day apparently (REALLY?) – but will follow.

    • http://www.rizzotees.com/ Chris @ Rizzo Tees

      Maybe it’s less of a big deal than I’m making it out to be. But I would think that Martha’s online resources could be a big help to families as they prepare for the celebrations on Mother’s Day

  • http://www.facebook.com/profile.php?id=763812879 Brandi Coulombe

    You can’t interrupt BRUNCH! Oh for the love of all things, not the brunch!

    • http://www.rizzotees.com/ Chris @ Rizzo Tees

      “I have discovered a meal between breakfast and brunch.”

      ~Homer Simpson

  • http://twitter.com/NickGilham Nick Gilham

    It does seem really strange.  And to top it all off, her marketing team uses oxford commas.  Tsk tsk.

    • http://www.rizzotees.com/ Chris @ Rizzo Tees

      Long live the Oxford Comma!