I started planning the launch of Rizzo Tees back in October 2007, launched it on October 30, 2008, and have been working to grow it ever since. It’s hard to believe I’ve been at it for almost 2 1/2 years now.
My intentions seem pretty apparent (at least to me): I want it to be the #1 independent t-shirt company in the world. (OK, maybe #4, after Threadless, Busted Tees, and Snorgtees). Day to day, just about everything I do is designed to point me in this direction. It all seems pretty crystal clear, right?
Well….. not exactly. The steps I take along the way are not written in stone. Yes, I have a written plan, but circumstances change. Opportunities present themselves. There are dalliances I’m engaging in that might not be pointing me directly at that t-shirt pot of gold.
Like this blog for instance. As a rather public figure on Twitter, I’m often asked about starting a t-shirt business. I try to provide as much help to my tee brethren as I can. It then occurred to me… why not formalize all of this advice I’m giving out in the form of a small business blog? Great idea!
But why? Isn’t this distracting me from Rizzo? Yes, it could drive some traffic to my site, it could further humanize me for the 98% of Twitter followers that have never met me in person, but this is taking time.
My ultimate dream is to have this blog be a rich resource for entrepreneurs looking to start up small businesses. And……. perhaps all of this advice I’m handing out will result in. ……… ??? What? Dominating t-shirt sales? Probably not – this blog is not going to do that. This thought sorta came over me yesterday like a tidal wave…. what is the point of this blog?
Well, I know what my dream “what” is – I’d like to become a thought leader in small business startup advice, I’d like to be consulted thereon, and eventually have such consultations supplement my income. Is this blog really going to do that for me? Can my dream come true?
I have no idea. And the very notion that I have no idea hit me yesterday. Then, in a moment of divine intervention, I watched the video below. And I realized that I need not be able to connect all the dots now. Steve Jobs is telling you to do what you love, and trust that doing what you love will allow you to connect the dots later.
For me, this 2005 video was especially poignant, considering that Jobs later had to take a leave of absence from Apple and get a liver transplant. As he’s talking to us about death here, he has no idea what terrible maladies lie ahead for him.
The takeaway here is “find what you love, and then do what you love.” You have to trust that those endeavors will result in your ability to connect the dots. I love writing and talking about small business and social media, so Rizzo Tees Blog was born!